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Jun 20, 2024Ad Age
How Babylist grew from a baby registry site to a $400M media & commerce business
In a retail landscape where the struggles of baby brands ... have been well chronicled, Babylist seems to have bucked the trend. … The company ... has moved beyond its online baby registry roots into a technology company funded by e-commerce, media buying and health insurance reimbursement.
Jun 20, 2024TechCrunch
Babylist makes an even bigger bet on baby products with Expectful acquisition
The deal brings together two companies focused on parental support, now helping people navigate everything from eco-friendly diapers to mental wellness around fertility.
Jun 20, 2024Axios
Babylist acquires SourceMD, launches Babylist Health
Babylist … acquired medical equipment supplier SourceMD and is launching a new business called Babylist Health.
Feb 1, 2024Fast Company
How Babylist spun its free online baby registry into $400 million a year in revenue
Though the company was conceived as a better online baby registry, today it encompasses content, wellness services, and even physical retail. Babylist has achieved this by tapping into that remarkably “flexible” consumer mindset of new parents and building a universe of products and services around it.
Dec 12, 2023Modern Retail
E-Commerce Executive of the Year
Lee Anne Grant has had a tremendous impact on Babylist’s business, expanding their audience and securing its position as the premier media destination for all things baby, parenthood, and pregnancy.
Nov 1, 2023People
Ashley Benson Is Pregnant, Expecting First Baby with Fiancé Brandon Davis
The Pretty Little Liars alum and fiancé Brandon Davis broke the news of their pregnancy by being seen at the Babylist Beverly Hills Showroom, perusing baby goodies as they added baby essentials to their registry.
Oct 1, 2023E! News
Kris Jenner Shopped Babylist for Kourtney Kardashian's Baby Registry
Kris Jenner traveled to Babylist's Beverly Hills showroom to test out products for her pregnant daughter Kourtney via FaceTime while Kourtney used the Babylist app to add items to her Babylist registry.
Aug 1, 2023Forbes
Babylist Opens Its First Brick and Mortar Store in Beverly Hills
Babylist is primed to make its mark on the $88 billion baby market with the opening of a...showroom in Beverly Hills. “Because we actively engage with our community on a daily basis, we understand their brand preferences and how they evolve,” said Natalie Gordon. “As a result, we help partners make an impact on their target audience.”
Aug 1, 2023Modern Retail
Why Shipt partnered with Babylist on a branded content campaign
When delivery service Shipt was looking to invest in customer awareness last year, it didn’t tap a hotshot ad agency or chase clicks on social media ads. Instead, it turned to Babylist, an online baby registry service with a robust social media presence of over 1.7 million followers.
May 1, 2023The New York Times
The Scramble to Take Over What Bed Bath & Beyond Left Behind
Babylist...said the number of registries created on its platform in the last few weeks since Bed Bath & Beyond filed for bankruptcy was 35 percent higher than a year ago.
May 1, 2023Inc
Best Workplaces 2023
The Babylist team has a growth mindset and values curiosity, community, action-orientation and working smarter. The business has been able to achieve profitability by remaining laser focused on sustainable, long-term growth.
Dec 1, 2022Axios
Babylist acquires SourceMD, launches Babylist Health
The acquisition of SourceMD, which provides breast milk pumps that can be paid for with health insurance, gives Babylist better access to the global mother and child health care market.
Jul 1, 2022Ad Week
Babylist Rolls Out The Push Studio for Customized Content
The vertical marketplace and ecommerce platform for all things baby and beyond has launched a full-service content studio, called The Push. It joins Babylist’s suite of offerings for brand partners looking to connect with the platform’s 8 million customers.
May 1, 2022Shorty Awards
The Shorty Awards - Winner
Babylist successfully created the first-ever virtual store to discover, explore and engage with dozens of brand partners and hundreds of products in a realistic, 3D virtual home and then easily purchase or add those items to a registry.
Nov 1, 2021Forbes
Millennial Parenting Platform Babylist Raises $40 Million, Expects To Hit $250 Million In Annual Revenue
Bundling itself as an online authority and marketplace has proven to be a winning formula for Babylist. The company claimed $130 million in revenue [in 2020], up from $54 million in 2019.
Sep 1, 2021Inc
Female Founders 100
2022 was an investment year in which Natalie Gordon laid the groundwork for major new growth opportunities, including two strategic acquisitions and the development of three new owned brand product lines.
Jul 1, 2021Romper
Babylist Announced It Will Pay For U.S. Olympians To Bring Their Babies To Tokyo
“When we heard that there were some athletes faced with the choice between competing at the highest levels or caring for their baby, we knew we had to get involved,” Lee Anne Grant, Babylist’s VP of Marketing tells Romper.
Jun 1, 2021People
Pregnant Halsey Shows Off Baby Bump as They Raise Money for Other Soon-to-Be Parents in Need
With Babylist, Halsey is also asking for donations in support of Baby2Baby via The Great Group Gift initiative, to which the artist and Babylist already donated $100,000.
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