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Baby List, Inc.

Privacy Policy

Effective Date: July 6, 2026. Last Revised: June 29, 2026


Introduction

At Babylist ("Babylist", "we", "us", "our"), our mission is to take care of growing families, and that means taking care of your information too by respecting your privacy. This Privacy Policy ("Policy") describes the information that we collect, the purposes for which it is used, and your choices regarding its use.

Babylist operates an online registry and shop for new and expecting parents, as well as a website that provides information for expecting families. This Policy covers the information Babylist collects, uses, shares, and retains when you access our babylist.com web site (the "Site"), as well as the babylist.com/health, babylist.com/money, and expectful.com websites (collectively, the "Sites"), and any Babylist mobile applications (including Clementine, our private family photo-sharing application, which is covered by the Clementine section of this Policy), use our products and services, or otherwise interact with us (collectively, the "Services"). However, this Privacy Policy does not apply to health information governed by the Babylist Health Notice of HIPAA Privacy Practices.

We encourage you to read this Policy in full to understand our privacy practices before using our Services. Your use of our Services is also subject to our Cookie Notice, which describes how we use certain tracking technologies for marketing purposes and to operate our Services.

If you are a California resident and would like to exercise your California privacy rights, please see our California Consumer Privacy Act ("CCPA") Notice.


INFORMATION WE COLLECT

Babylist collects the following information when you use our Services, or otherwise with your consent. In some cases, we receive information directly from you, such as your name; and email address and/or phone number when you create a Babylist registry or wishlist, interact with our AI-powered Chatbots (including the registry chatbot Addie and the Babylist Helpbot for CS) or use our online shop. We also automatically collect some information, such as device information, to help us operate our Services.


A. Information You Provide to Us

We collect information you provide to us directly when you use the Services. This includes:

Babylist Registry

To create a Babylist registry account, you provide us the following information:

  • First and last name
  • Email address and/or phone number
  • Password

We use this information to create your Babylist registry account, authenticate your account, and make your account accessible to gift givers and as otherwise described in this Policy. Your registry account remains private until you choose to share it with others. You may share your registry with others by making it searchable inside Babylist, publicly searchable, and/or posting it on social media or with a personal link.

When using the Registry, You may provide us with the following additional information:

  • Pregnancy information, which may be sensitive personal information under state laws
  • Existence of a partner
  • Partner name and email address
  • Due date
  • Baby gender
  • Whether pregnancy is multiple (e.g., twins)
  • Number of other children
  • Type of expecting experience (pregnancy, adopting, fostering, surrogate, etc.)
  • Physical address, including optional phone number
  • Photos
  • Personal messages
  • Other information about you, your partner, and your health and lifestyle

Wishlist

If you create a wishlist on the Site, we will ask for the following information about the gift recipient:

  • First name and date of birth (required). Please note that a recipient's date of birth will not be displayed in the Guest View of the wishlist, but their "turning age" will be displayed.
  • Clothing and shoe size
  • Favorite color
  • Additional Preferences

Wishlist information is displayed to and editable by the wishlist registrant and any partner or collaborator invited to that wishlist.

Giving Gifts

If you give a gift to a recipient through a Babylist registry or wishlist, we use the following information to notify gift recipients and confirm via email that your gift has been sent:

  • First and last name
  • Email address

When you give a gift, it is optional to provide:

  • A mailing address so gift recipients can send a thank you note

Babylist Shop Purchases

When you make a purchase through the Babylist online shop, we use the following information to fulfill your order:

  • Phone number
  • Shipping and billing information

Payment information is processed through a third-party service provider. Babylist does not collect or store payment information.

Survey Information

We use surveys and contests to collect your feedback and improve your experience with our Services. Participation in our surveys or contests is voluntary. If you choose to complete our surveys or participate in our contests, we may collect the following information:

  • Your contact information
  • Your age and gender
  • Your survey answers
  • Any other information that you provide to us in the comment field

Babylist Health

If you use the Services on babylist.com/health, in addition to some of the personal information identified above, we will also request and collect additional information which will be used to provide the Services you request and for other purposes as permitted under applicable law, such as: insurance plan numbers, customer's birth date, gender, physician contact information, and due date. Health information governed by the Babylist Health Notice of HIPAA Privacy Practices is not subject to this Privacy Policy.

Classes and Group Sessions

We may offer live, group-based classes on pregnancy, maternity, and related topics conducted via video. If you register for and participate in a class, certain information about you will be visible to other participants and the host, including your display name (which you may choose or edit), registration details, your video and audio if you enable them, and any comments, questions, chat messages, or other content you share during the session.

Classes may be recorded, and recordings may include your display name, likeness, voice, and any content you contribute.

Please note that any information you choose to share during a class (including personal or sensitive personal information) is disclosed by you to other participants at your discretion. We encourage you to use care and judgment when deciding what to share in a group setting.

Certain classes are provided by Babylist Health. Health information processed in those classes is governed by the Babylist Health Notice of HIPAA Privacy Practices and not subject to this Privacy Policy.

Expectful

If you use the Services on Expectful, in addition to some of the personal information identified above, we will also ask for and collect a user's journey stage (e.g., preparing to conceive, 1st Trimester, 2nd Trimester, 3rd Trimester, postpartum, motherhood, healing) which will be used to provide the Services you request and for other purposes as permitted under applicable law. To the extent any of the foregoing may be subject to and protected under applicable privacy laws, we will protect and only use such information in accordance with such laws.

Early Investor

If you use the Early Investor feature, in addition to the personal information identified above, we may collect:

  • Registration and account information: 529 plan account number, email address, zip code, and beneficiary's name and date of birth, which we use to assess your eligibility for, and provide information about, available 529 plan accounts.
  • Account connection confirmation: confirmation that you have connected or opened a 529 Account with the ASP (Principly, Inc., d/b/a Backer), used solely to link your Early Investor fund to your Babylist profile. Babylist does not collect or store your 529 Account balance, holdings, investment elections, or transaction history.
  • Gift Contribution information: if you make a Gift Contribution to another user's Early Investor fund, we collect your name, email address, and payment information (processed through our payment processor) to facilitate the contribution and send confirmation. When you make a Gift Contribution, a per-contribution processing fee is charged by the ASP directly to you at the time of contribution; this fee is set and retained by the ASP and is not compensation received by Babylist. You are not required to create a Babylist account to make a Gift Contribution.

Publicly Shared Information

Registry users may post pictures or leave comments for gift givers on their registry. This information may be viewable by the public, depending on your registry settings. Posting this information is optional. If you do not want people to view your personal or other information, please do not include the information in posted messages.

Search Engine Indexing and Privacy

By choosing to make your registry indexable by search engines like Google and Bing, you acknowledge and accept that your registry information will be accessible and visible to the public through search engine results. However, if you later decide to revert your registry to private, please be aware that the removal of your indexed content from search engine results is not immediate and may take some time.

The removal process is not within our control and is subject to the policies and practices of the respective search engines. We cannot guarantee when, or in some cases if, your registry information will be completely removed from search engine results once you change the setting back to private.

We advise you to consider the potential privacy implications before opting to make your registry searchable by search engines. If you have any concerns or questions about this process, please feel free to contact our support team for assistance.

Customer Support

We may collect additional personal information about you, your partner, or others when you communicate with customer support, including through calls, emails, and our online AI Chatbots. For example, if you contact us regarding a technical issue you are experiencing with our Services, we may request:

  • Your contact information
  • Information to verify your identity
  • A summary of the issue
  • A screenshot of the issue
  • Other information that might be helpful to resolve your issue

Babylist AI Chatbot Interactions

When you interact with Babylist's AI-powered chatbots (the "AI Chatbots"), we may collect the content of your messages and the AI's responses.

Addie, our AI registry chatbot, is powered by a third-party cloud AI platform. We retain a record of your Addie conversation sessions linked to your Babylist account for as long as your account is active. We do not use your Addie conversation data to train AI models.

The Babylist Helpbot for CS, our AI customer support chatbot, is powered by Sierra, a third-party customer support AI provider. Helpbot conversations are processed and stored by Sierra, subject to Sierra's data retention practices. When you contact Helpbot about a health or breast pump order, we may share verification details, including your name, email address, date of birth, and order information, with Sierra to authenticate your request.

Both AI Chatbots are artificial intelligence systems, not humans. Neither is designed to collect health or medical information; please do not share it. You may request deletion of your AI Chatbot conversation records at any time by contacting us at [email protected].

Clementine

If you use Clementine, please see the Clementine section of this Policy for additional information specific to how we collect, use, and retain data through that application.


B. Information We Collect Automatically

When you use our Services, we automatically collect the following information:

  • Browser and Usage Information – Babylist collects information to improve our Services, such as the Operating System (OS) running on your device, Internet Protocol (IP) address, access times, browser type, language, and the website you visited before accessing our Sites. We also collect usage details, such as time, frequency, and use patterns, as well as information about how you interact with our Sites and Services.
  • Device Information – Babylist collects device information, like IP address, device type, operating system, manufacturer, model, and model number, push notification tokens, and unique device identifiers. We may also derive your approximate location from your IP address
  • Account identifiers linking interactions with AI Chatbot conversation to your Babylist account such as registry id and referral page

C. Information We Collect from Third Parties

We receive information about you from other users, third-party service providers, and partners to provide our Services.

  • Other Users – Other users may share information about you when they use our Services. For example, your partner may add you to their profile information or share your email address to add you to the partner account.
  • Third-party Service Providers – Babylist receives information about you from third-party service providers who act on our behalf. These services include fulfilling orders or purchases, payment processing, validating contact data, sending marketing communications, and providing cloud infrastructure for our Services.
  • Partners – We receive information about you from our partners who provide a variety of services to Babylist. These services may include marketing, analytics, and advertising.

HOW WE USE INFORMATION

We use collected information to:

  • Communicate with you – We may contact you to respond to your inquiries, requests, and/or send important notices either via email, text, push notifications, and in-app notifications. This includes, for example, sending confirmation messages, and providing you with updates about our Services and new features. We may also use your phone number to authenticate your account and verify your identity when you log in or make changes to your account. See "Your Choices" below to learn how to manage your communication preferences.
  • Provide customer support – We use your personal information to resolve support issues that may arise through your use of our Services. Access is limited to the data required to resolve your support issues.
  • Deliver and improve our Services – We use your information to deliver and analyze how you use our Services, develop new products and services, and improve functionality, quality, and user experience. We also use your information to improve your experience on our Services (including information you provide through our classes and AI Chatbots), to provide, develop, and improve our Services' design and functionality, and to help keep our Services free of bugs or errors. This includes using aggregated, anonymized data to improve our Services. For more information, see "Browser and Usage Information" in the "Information We Collect Automatically" section above.
  • Wishlist - We use information provided for a wishlist, such as a date of birth, clothing and shoe size, and favorite color and other preferences, to personalize parts of the user experience, including displaying curated and sponsored content, and product recommendations for potential gift givers. We may also use this information to personalize other parts of a user experience.
  • Market our Services – With your consent, we use your information to market our Services, including sending marketing communications via email or by text or push notifications, and display our ads on other websites or social media. When you use any of our Services to purchase products and do not check out, we will send you email reminders of the items in your cart. Additionally, we use aggregated personal information collected on our Sites to better tailor, measure, and improve our marketing or Services content, including to run or optimize our service, or for other purposes, such as internal research. We may also use information about you, such as your registry stage, preferences, and interactions with our Services, to personalize the content and recommendations you see in connection with our Services. We may share information with advertising partners to deliver and measure targeted advertisements, and to create audience segments, as described in the Advertising Partners section below.
  • Content of Order Confirmation Communications - When you order products from any of our Services, we will send you order confirmations by email or text which will identify the ordered product.
  • Store data – We store data on servers hosted by third-party providers in the United States. We use appropriate technical, administrative, and physical measures to secure your data during storage.
  • Early Investor – Babylist uses Early Investor data solely in its capacity as a referral intermediary. Specifically, we use this data to: display available 529 plans and eligibility information, facilitate your connection to the ASP and other third-parties, as necessary; process and confirm Gift Contributions through our payment processor; and communicate with you about your Early Investor account. All 529 account administration is performed by the ASP, not Babylist.

HOW WE SHARE YOUR INFORMATION

We share your information with third parties to deliver our Services (for example, to fulfill orders placed through the Babylist online shop). We share information we collect about you in the ways described below:

  • Third-party Service Providers – Babylist shares personal information with third-party service providers, suppliers, vendors, and business partners to operate our business and provide you with our Services. These third parties are authorized to use your information only as necessary to provide services such as fulfilling orders or purchases, payment processing, validating contact data, sending marketing communications, providing hosting for our Services (including through provision of tools that enable us to analyze your interactions on our Sites and Services), conducting data analysis, helping us host, record, and deliver classes, offering customer support, providing cloud infrastructure for our Services, and providing our AI Chatbots (including through processing of conversations and storage of chat transcripts) . When you use Clementine, we may also share data with providers specific to that application, including AI and mapping service providers, as described in the Clementine section of this Policy.
  • Partners – We work with third parties who act as our partners to offer you joint products and services. This includes assisting with billing and collections, providing localized support, and delivering customizations. If you opt into product giveaways or other partner promotions, we will share the information you provided to sign up for the giveaway. We may also share your information with partners for marketing when you have separately and affirmatively opted in to such sharing. If you use the Early Investor feature, we share your name, email address, zip code, and beneficiary's date of birth with the ASP to connect you with 529 account services. Babylist has a referral arrangement with the ASP and may receive compensation in connection with account openings; this compensation does not affect the services you receive or the fees you pay to the ASP. The ASP's use of your information is governed by its own privacy notice, which is made available during the account connection process. Gift Contribution payment data is shared with our payment processor solely to process your contribution and is not shared with the ASP.
  • Advertising Partners- We may share personal information with third-party advertising platforms and networks to deliver targeted advertisements, measure advertising effectiveness, and build and activate audience segments. This may include sharing identifiers such as hashed email addresses or device identifiers, as well as behavioral and registry-derived data. Recipients may use this information to serve targeted ads, build audiences, and attribute conversions, subject to their own privacy policies and terms. This sharing may constitute a "sale" or "sharing" of personal information under applicable state privacy laws. You may opt out at any time by clicking the "Your Privacy Choices" link on our Site or by enabling a Global Privacy Control (GPC) signal in your browser. The above excludes text messaging originator opt-in data and consent.
  • Babylist Health (our affiliated company)- If you have created a Babylist registry, we share certain information about you with our affiliated company Baby List Health, LLC, which operates Babylist Health and provides insurance-covered classes as well as durable medical equipment such as breast pumps, milk bags, and replacement parts. Information shared may include your name, email address, shipping address, due-date or family-status information you provided to us, the items on your Babylist registry, and information about your interactions with Babylist.com and Babylist Health, landing pages you visited and whether you started or completed an eligibility check or order. Baby List Health, LLC uses this information to: determine your eligibility for insurance-covered products; communicate with you about Babylist Health products, services and programs you may be interested in, including reminders to complete an eligibility check or order, operate, maintain, and improve the Babylist Health service; and coordinate customer support across Babylist and Babylist Health. Once information is received by Baby List Health, LLC, it is governed by the Babylist Health Notice of Privacy Practices. If the information is "protected health information" under the Health Insurance Portability and Accountability Act ("HIPAA"), Baby List Health, LLC handles it in accordance with HIPAA and its Notice of Privacy Practices. California residents have the right to limit the use of sensitive personal information, including pregnancy and family-status information, that we share with Baby List Health LLC. Learn more about your rights and choices in our CCPA Notice.
  • Public Health Authorities and Health Oversight Agencies - We will share user information with public health authorities and health oversight agencies when legally required to do so and when such entities are authorized by law to collect information.
  • Change of ownership – We may transfer your personal information to a party unaffiliated with Babylist as part of a merger, acquisition, or sale of all or a portion of our assets, and in such cases, will provide you with notice about our arrangement with the new entity. Notice will be provided directly through the applicable Babylist website or by other means, such as email.
  • Public authorities – In certain situations, we may be required to disclose information about you in response to lawful requests by public authorities, including national security and local law enforcement. We may also disclose information about you to:
    • Comply with a subpoena or other legal process requests
    • Protect our rights
    • Protect your safety or the safety of others
    • Investigate fraud
    • Respond to a government request
  • Responding to Requests for Records - Babylist requires valid and sufficient legal process (e.g., a subpoena or court order) properly served to Babylist to compel us to disclose records or information about a User. Such legal process must include, but not limited to, a User's full name, email address, transaction ID, or payment information. In addition, all law enforcement requests must identify the specific records requested and include the name of the issuing authority and agent, email address from a law-enforcement domain, or a direct contact phone number. A request for an expedited information disclosure may be made by email to [email protected]. Receipt of legal process by these means is for Babylist's convenience only and does not waive any objections, including lack of jurisdiction, invalid form of process, or improper service. If a request for information involves an emergency regarding a potential risk of death or serious physical injury to a member of the Babylist community or User, please email the following information to [email protected] from your official email address:
    • Your name and title, the government agency you work for, and your full contact information (government email address, phone number, and fax number);
    • A summary of the facts about the emergency, including how the situation poses a danger of death or serious physical injury to any person;
    • The identity of the person or people who are in danger;
    • The specific records sought and how they relate to the emergency; and
    • Why legal process cannot be obtained and the records must be disclosed without delay.
  • Individuals aware of an emergency should immediately and directly contact local law enforcement.

YOUR CHOICES

Where appropriate or legally required, you may have choices about how Babylist uses your information. When we ask you to provide your information, you may decline. However, please note that if you choose to decline, you may not be able to use some of our Services.

  • Marketing communication
    • Email. You can choose to unsubscribe from our marketing emails at any time by clicking on the unsubscribe link at the bottom of any Babylist email message.
    • Text. If you have opted-in to receive marketing text messages from us, you can opt-out at any time by following instructions provided in the text messages.
    • Account Settings. If you have created a Babylist account, you may access, manage, and update your account information and communication preferences using your account settings or by contacting us directly at [email protected]
  • Push notifications – If you opt-in to receive push notifications, you can opt-out at any time through your device or mobile app settings.
  • AI Chatbot conversation data – You may request deletion of your AI Chatbot conversation history at any time by contacting us at [email protected].
  • Transactional communication – We may send you transactional email or texts to confirm your account or with announcements, payment confirmations, changes to our Services, and other similar administrative messages. You are not able to opt-out of these messages.
  • Third-party marketing, advertising, and other communication – You can opt-in to receive emails or other communications, including texts, from our partners, vendors, or affiliates. You are responsible for managing your email and texting preferences with them subject to their privacy notice. Sharing of information with our affiliated company Baby List Health, LLC is described separately under the 'Babylist Health (our affiliated company),' section above.
  • Classes – When you participate in classes or other interactive features, you may choose to share your personal information with other participants, such as your display name, video and/or audio (if enabled), and comments, questions, chat messages, or other content you share during the session.
  • Cookies – You can control the use of cookies through your web browser settings. If you reject or delete cookies, our Services may no longer function properly. Each browser provides different mechanisms for managing cookies. Look at your browser's help menu to determine the best way to modify your browser's cookie storage. For more information about how to control or delete cookies, visit www.aboutcookies.org. For more information about how we use cookies, see our Cookie Notice
  • Your Privacy Choices – You may opt out of the "sale" or "sharing" of your personal information by clicking the "Your Privacy Choices" link on our website and submitting your request. We also recognize the Global Privacy Control (GPC) signal as a valid opt-out request under applicable state law.
  • You can use the following sites to opt out of third party online behavioral advertising: http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/. You may download the App Choices app at www.aboutads.info/appchoices to opt out in mobile apps.

Your Rights Regarding Personal Information

Consumers who have provided us with their personal information may exercise the following rights regarding their personal information, subject to certain exceptions and limitations:

  • The right to know/access the categories and specific pieces of personal information we collect, use, disclose, and sell/share about you; the categories of sources from which we collected your personal information; our purposes for collecting or selling your personal information; the categories of your personal information that we have either sold/shared or disclosed for a business purpose; and the categories of third parties with which we have shared personal information.
  • The right to request that we delete the personal information we have collected from you or maintain about you. If applicable, upon verification of your request, we will notify third parties to whom we have shared your personal information with to delete your information as well.
  • The right to opt out of our sale or sharing of your personal information. Please note that if you opt out of certain types of sales/sharing, we will be unable to provide you with the services that rely on such sales/sharing.
  • The right to correct inaccurate personal information we have collected from you or maintain about you.
  • The right to limit use and disclosure of sensitive personal information we have collected from you or maintain about you, if we use this information for any purpose other than the designated purpose you agreed to.

To exercise any of the above rights, please contact us at [email protected]


HOW WE PROTECT YOUR INFORMATION

We use physical, technical, and administrative safeguards to protect information from unauthorized access, use, loss, misuse or unauthorized alteration. We also require third-party service providers acting on our behalf or with whom we share information to provide appropriate security measures under industry standards.

Notwithstanding our safeguards, it is impossible to guarantee absolute security in all circumstances. If you have questions about our security practices, you can contact Babylist at the address listed in the "Contact Us" section below. It is important that you protect and maintain the security of your account credentials and notify us immediately of any unauthorized use of your account.


COOKIES AND OTHER TRACKING TECHNOLOGIES

We use cookies and other tracking technologies to collect your information when you use our Services. Cookies help make interactions with our Services easier and faster for our users. For more information about cookies and other tracking technologies we use, please reference our Cookie Notice.


INTERNATIONAL TRANSFERS

Babylist is based in the U.S. and collects, maintains and processes the information described in this Policy in the U.S. When you visit our websites, use our apps or otherwise use our Services, you understand and agree that we may transfer, store, and process information about you to servers and databases located outside of your home country. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence.


CLEMENTINE

The following section applies specifically to Clementine, Babylist's private family photo-sharing application ("Clementine"), and supplements the general terms of this Privacy Policy. If you use your Babylist account or a third party such as Apple or Google to sign in to Clementine, the general data practices described in this Policy also apply to your use of Clementine. This section describes the additional data practices specific to Clementine. In the event of any conflict between this section and the general Privacy Policy with respect to Clementine data, this section governs.

Data Collected Through Clementine

When you use Clementine, we may collect: account sign up and registration information such as email name and address; device and usage information; photos you upload; information about friends and family you invite to view your content including name, email address and relation to you; comments, captions and other text content you may contribute; facial data generated by the face grouping feature if you enable it (described below); inputs you provide when generating AI-powered stories; and precise location data embedded in photos by your device if your device's photo location settings are enabled at the time of upload. Clementine receives this data as part of the photo file and does not independently request location access from your device.

How We Use Clementine Data

We use Clementine data solely to provide and operate the Clementine service. Specifically, we use your Clementine data to:

  • Display your photos and content to the members of your authorized circle;
  • Generate place names and weather conditions for your photos where you have enabled location features;
  • Power face grouping features where you have enabled them, as described below;
  • Generate AI stories and captions where you have enabled that feature, as described below;
  • Perform automated child safety scanning as described below; and
  • Respond to your support requests and ensure the security and integrity of the service.

How We Share Clementine Data

We share Clementine data with:

  • Invited friends and family you invite to your circle;
  • Cloud infrastructure providers who store and process your photos solely on our behalf;
  • Third-party service providers who power optional features you have enabled (including AI story generation and location place-name services); and
  • Child safety providers and authorities, as described in our Child Safety Policy.

Location data embedded in your photos may be transmitted to a location services provider solely to generate place names for display within your account. Clementine data is not used for advertising or cross-product personalization.

Children; Child Safety

Children are not account holders in Clementine. We do not use photos of minors for advertising, marketing, or AI model training. All photos uploaded to Clementine are automatically scanned for CSAM.

Facial Detection and Face Grouping

Face grouping is an optional feature that organizes your photos by person. If you enable it, Clementine generates facial data from uploaded photos to group matching faces within your account. This processing applies to all faces appearing in uploaded photos, including individuals who are not Clementine account holders. Face detection processing occurs on Babylist's servers. Account holders are responsible for ensuring they have appropriate authority to share photos of others.

We use facial data solely to power face grouping within your account. We do not use it for advertising, profile building, or AI model training, and we do not share it with third parties. Clementine is not currently available to residents of Illinois, Maryland, Washington, Colorado, or Texas as account holders. If you revoke consent for face grouping, no new photos you upload will be processed through the face grouping pipeline, and retained facial data associated with your account will be promptly deleted. You may request deletion of your facial data at any time by contacting [email protected].

Data Retention

Clementine data, including photos, facial data, AI-generated stories, and account data, is retained for as long as your account is active or as otherwise necessary to provide the Clementine service, and is deleted upon account deletion or upon your request. Specific retention periods may vary by data type and applicable legal requirements. CSAM scan logs are retained as required by 18 U.S.C. § 2258A. To delete your Clementine account or request deletion of specific data, contact [email protected].


INFORMATION FOR EUROPEAN ECONOMIC AREA ("EEA") INDIVIDUALS


If you are an individual from the European Economic Area, we collect and process your personal information only where we have a legal basis under applicable European Union laws. The legal basis depends on the Services you use and how you use them. This means we collect and use your personal information only:

  • With your consent;
  • To fulfill our contractual obligations to you;
  • To operate our business, including to improve and develop our Services, for fraud prevention purposes, improve your experience, or when we have other legitimate interest; and/or
  • As otherwise in compliance with law.

If you have any questions about the legal basis for processing, please refer to the "Your Rights" section below or contact us at the address listed in the "Contact Us" section.


B. Your rights

Depending on the country where you are located, you may have the right to:

  • Lodge a complaint with the supervisory authority, where you believe Babylist processes your information in a way that does not comply with the laws and regulations.
  • Access information Babylist holds or processes about you. Babylist may charge a reasonable administrative fee if further copies of your information are requested.
  • Rectify inaccuracies in the information Babylist collects and holds about you. If your account information is incomplete or inaccurate, you can update your information directly in your Babylist account or contact [email protected] for assistance.
  • Require your information to be provided to you or to another company in a commonly used electronic form.
  • Object to specific types of processing such as direct marketing, processing based on legitimate interest or performance of a task in the public interest/exercise of official authority, and processing for research or statistical purposes.
  • Have your information 'erased' or to restrict processing of information.
  • Withdraw your consent for future processing.

CALIFORNIA PRIVACY RIGHTS

For more information about how we comply with the CCPA, please see our separate CCPA Notice.

If you prefer that we discontinue sharing your personal information on a going-forward basis with unaffiliated third parties for their direct marketing purposes, you may opt out of this sharing by emailing us at [email protected].


CHILDREN'S PRIVACY

Babylist does not knowingly target children and makes reasonable efforts to ensure that the targeting of children does not occur. Children 16 and under are not eligible to use Babylist's Services without the participation and supervision of a legal parent or guardian. If you believe your child or anyone else under the age of 16 has provided Babylist with personal information, please contact us at [email protected] so we can address that situation.


DATA STORAGE AND RETENTION

We store your information for as long as necessary to provide our Services and to fulfill our legal and contractual obligations. We will set a Babylist registry to "private," which hides the registry from search engines, if the registry is no longer actively being used. Read here for more details. For information specific to the retention of Clementine data, please see the Clementine section of this Policy.


THIRD-PARTY SERVICES, APPLICATIONS, WEBSITES

Certain third-party services, websites, or applications you use, or navigate to from our Services may have separate privacy policies that are independent of this Policy. This includes, for example, websites owned and operated by our partners. We are not responsible for the privacy practices of these third-party services or applications. We recommend carefully reviewing the user terms and privacy statement of each third-party service, website, and/or application prior to use.


SOCIAL MEDIA FEATURES AND WIDGETS

We use social media features, including the Facebook Like button and widgets, such as the Share button or similar interactive mini-programs that run on our Services. These features may collect your IP address and other personal data. For example, these features may track which page you are visiting on our site and may set a cookie to enable a social media feature to function properly. Your interactions with these features are governed by the privacy notice of the company providing the feature. For more information about the tracking technologies that we use, see our Cookie Notice. For more information on the technologies used by social networks, please refer to their specific privacy notices listed below:

If you provide us your personal information by connecting with us through one of these social media networks, we may interact with you on that network. Our interactions with you are subject to that social media network's privacy notice.

You may have the option to log into your Babylist account through a third party such as Apple or Google. If you use this option, you will share certain information about your visit to the Babylist site with these third parties such as email address, first name, and last name. To understand how these parties use your information, please refer to their respective privacy policy[ies].


CALLS TO JOB CANDIDATES THROUGH ZOOM PHONE

In the circumstance where you receive a phone call from Babylist through Zoom Phone regarding a job at Babylist, no mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


UPDATES TO OUR PRIVACY POLICY

We may periodically update this Policy. If we do, we will let you know by revising the date at the top of this Policy. If the changes, in our sole discretion, are material, we may also notify you through our Services or by sending an email to the address associated with your account. We encourage you to review this Policy for updates regularly. By continuing to use our Services after the Policy changes go into effect, you agree to be bound by the revised policy.


CONTACT US

If you have any questions or concerns about Babylist privacy practices, please contact us at [email protected] or mail us at:

Attn: Babylist Privacy
Baby List, Inc.
1900 Powell St, Suite 150
Emeryville, CA 94608