Babylist, Inc.

Effective Date: January 1, 2020

Last Updated: July 14, 2020

COOKIE NOTICE

Babylist uses cookies and other tracking technologies to enhance your experience on Babylist.com ("Site") and our mobile application (collectively "Services"). Please read this Babylist Cookie Notice ("Cookie Notice") for information on how we use cookies and how to manage cookies. To learn more about our personal data collection and use practices, please read our Privacy Notice.

WHY WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES

Cookies are small text files that store information on the browser of your device. At Babylist, we use cookies and other tracking technologies to:

• Enhance your user experience by remembering your login and account settings when you use Babylist online and mobile services
• Process purchases from the Babylist shop
• Analyze Services usage and trends
• Track your browsing history
• Administer our Services
• Improve the Services functionality; and
• Deliver personalized advertisements and other marketing offers

TYPES OF COOKIES AND OTHER TRACKING TECHNOLOGIES WE USE

We use the following types of cookies and other tracking technologies:

• Session and persistent. We use both session and persistent cookies. Session cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies remain on your device until you delete them or they expire.
• Transactional and functional.
  • Server Logs. We and our service providers use cookies and other tracking technologies to collect and store your IP address and device data in server logs to support the functionality of the Services and provide information to you that is relevant and error free.
  • Device Identifiers. When you access the Services through a mobile device, we and our service providers may access, collect, monitor and/or remotely store device identifiers. These are small data files stored on or associated with your device. This may be used to help you log in faster and enhance your navigation of the Services.
  • Transaction Identifiers. When you use the Services, we and our service providers may access, collect, or store transaction identifiers, an internal identification number that we assign to our customers. This helps us understand and review your transactions.
• Marketing and advertising. We and our service providers use cookies and other tracking technologies to market products or services, monitor which ads have been served to your browser, which webpages you were viewing when such ads were delivered, and provide you advertising based on your browsing activities and interests. Our partners may use cookies, web beacons, pixels, and other tracking technologies to serve you or to determine whether you visited our Site because of a particular advertisement you viewed. Third party cookies and tracking technologies used by our partners may collect your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data.
• Analytics. We use third party analytics to understand how you interact with our services and our advertisements on other platforms. Some of this information is in aggregated or anonymized form.
  • To learn more about Google Analytics' privacy practices, please visit Google's Privacy Policy page here.
  • To learn more about AppFlyer's privacy practices, please visit AppFlyer's Privacy Policy page here.
  • To learn more about Facebook's privacy practices, please visit Facebook's Data Policy page here.
  • To learn more about Google Adwords' privacy practices, please visit Google's Privacy Policy page here.
  • To learn more about Pinterest's privacy practices, please visit Pinterest's Privacy Policy page here.

HOW TO MANAGE COOKIES

You can block our cookies by changing the settings on your browser. You can still use our Site if you block or delete our cookies, but your ability to access certain Site features may be limited. For more information about how to manage cookies, visit www.aboutcookies.org.

"DO-NOT-TRACK" SIGNALS

We do not respond to web browser "Do-Not-Track" signals.

HOW WE NOTIFY YOU OF CHANGES TO THIS COOKIE NOTICE

We may update this Cookie Notice to reflect changes in our personal data practices or relevant laws. We will notify you if we make any material changes by revising the "effective date" at the top of this Cookie Notice.

CONTACT US

If you have any questions or concerns about Babylist privacy practices, please contact us at support@babylist.com or mail us at:

Attn: Babylist Privacy
Babylist
1900 Powell St, Suite 150
Emeryville, CA 94608