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Baby List, Inc.


Last Updated: December 18, 2024


COOKIE NOTICE

Babylist uses cookies and other tracking technologies to enhance your experience on Babylist.com ("Site") and our mobile application (collectively "Services"). Please read this Babylist Cookie Notice ("Cookie Notice") for information on how we use cookies and how to manage cookies. To learn more about our personal information collection and use practices, please read our Privacy Policy.


WHY WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES

Cookies are small text files that store information on the browser of your device. Cookies and other tracking technologies such as pixel tags (also known as web beacons and clear GIFs) allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, interactions with our chatbox, and other traffic data. At Babylist, we and our service providers use cookies and other tracking technologies to:

  • Enhance your user experience by remembering your login and account settings when you use Babylist online and mobile services
  • Process purchases from the Babylist shop
  • Analyze Services usage and trends, including measuring the success of our marketing campaigns
  • Track your browsing history and other actions on our Services (including email recipients and users of our chatbox)
  • Administer and secure our Services
  • Improve the Services functionality and design, such as facilitating navigation and displaying information more effectively
  • Power the interactive features of our Site and Services, such as the chatbox
  • Deliver personalized advertisements and other marketing offers. For example, cookies and other tracking technologies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. We may also use cookies or other tracking technologies in online advertising to track responses to our ads.

TYPES OF COOKIES AND OTHER TRACKING TECHNOLOGIES WE USE

We use the following types of cookies and other tracking technologies:

  • Session and persistent. We use both session and persistent cookies. Session cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies remain on your device until you delete them or they expire.
  • Transactional and functional.
    • Server Logs. We and our service providers use cookies and other tracking technologies to collect and store your IP address and device data in server logs to support the functionality of the Services and provide information to you that is relevant and error free.
    • Device Identifiers. When you access the Services through a mobile device, we and our service providers may access, collect, monitor and/or remotely store device identifiers. These are small data files stored on or associated with your device. This may be used to help you log in faster and enhance your navigation of the Services.
    • Transaction Identifiers. When you use the Services, we and our service providers may access, collect, or store transaction identifiers, an internal identification number that we assign to our customers. This helps us understand and review your transactions.
  • Marketing and advertising. We and our service providers use cookies and other tracking technologies to market products or services, monitor which ads have been served to your browser, which webpages you were viewing when such ads were delivered, and provide you advertising based on your browsing activities and interests. Our partners may use cookies, web beacons, pixels, and other tracking technologies to serve you or to determine whether you visited our Site because of a particular advertisement you viewed. Third party cookies and tracking technologies used by our partners may collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data.
  • Analytics. We use third party analytics services that use cookies and other tracking technologies to collect and analyze information about use of the Services and report on activities and trends.  These analytics services may also collect information regarding the use of other websites, apps, and online resources. Some of this information is used in aggregated or anonymized form.
    • To learn more about Google Analytics' privacy practices, please visit Google's Privacy Policy page here. You may exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
    • To learn more about AppFlyer's privacy practices, please visit AppFlyer's Privacy Policy page here.
    • To learn more about Facebook's privacy practices, please visit Facebook's Data Policy page here.
    • To learn more about Google Adwords' privacy practices, please visit Google's Privacy Policy page here.
    • To learn more about Pinterest's privacy practices, please visit Pinterest's Privacy Policy page here.

HOW TO MANAGE COOKIES

If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You can still use our Site if you block or delete our cookies, but your ability to access certain Site features may be limited. You also may not receive advertising or other offers from us that are relevant to your interests and needs. For more information about how to manage cookies, visit www.aboutcookies.org.


"DO-NOT-TRACK" SIGNALS

We do not respond to web browser "Do-Not-Track" signals.


HOW WE NOTIFY YOU OF CHANGES TO THIS COOKIE NOTICE

We may update this Cookie Notice to reflect changes in our personal information practices or relevant laws. The "Last Updated" legend at the top of this Cookie Notice indicates when this Cookie Notice was last revised. Any changes will become effective when we post the revised Cookie Notice on the Services.


CONTACT US

If you have any questions or concerns about Babylist privacy practices, please contact us at support@babylist.com or mail us at:

Attn: Babylist Privacy
Baby List, Inc.
1900 Powell St, Suite 150
Emeryville, CA 94608