Impact
Babylist’s vision is to support every baby and the people who love them—this means staying committed to building an inclusive company culture.
We celebrate diversity, practice ethical sourcing and partner with social impact organizations through product donations and financial grants to help build a long term legacy of positive change so all growing families can be confident, connected, happy and healthy.
Our mission, vision & values
At Babylist, our mission is to take care of growing families so they can be confident, connected, happy and healthy. Our vision is to support every baby and the people who love them—from hoping and dreaming through kindergarten and beyond.
We value diversity, innovation, growth and curiosity. Below are some of our values.
We love our users
This is our superpower. We listen to our users relentlessly to earn their trust and find better and better ways to support them as they take on parenthood.
Commit, act, deliver!
We take ownership and are accountable for everything we do. We commit to the work, act with purpose and deliver results with impact.
Context & clarity
We strive to bring clarity and context to all we do at every level. Clarity is key to effective collaboration and efficiency, while context helps us make impactful decisions.
Intentionally focused
We focus on what matters. We're intentional about aligning our work with our goals, making sure we're focusing our time and energy on what truly moves the needle.
Progress, not perfection
We have a Growth Mindset—as individuals, teams and as a company. We embrace challenging work and seek out problems that push us to grow. We recognize that we are better than we were yesterday and not yet as great as we will be tomorrow.
Our focus
Babylist is here to help make the journey into parenthood easier by providing resources parents and their loved ones need.
Provide unbiased information
Our industry-recognized editorial guides provide answers to questions parents don't even know they have yet, and our articles provide unbiased expert insights on product decisions, pregnancy and postpartum, feeding options and more.
Create connections
We connect everyone who helps plan, prepare and shop for baby's arrival. From grandparents to aunts and uncles, colleagues to neighbors, we bring together the community around baby, as well as a network of millions of real parents sharing their own experiences.
Make it easy to find & get what baby needs
We understand that every family is different. Babylist's checklist and sample registries combine proprietary data and patented technology to recommend editor- and parent-tested products. Our "add anything from anywhere" baby registry lets parents-to-be add products from any website, as well as game-changing gifts that can't be bought in-store, like babysitting, home-cooked meals or dog walking.
