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The 5 Biggest Baby Gear Trends for 2025
The 5 Biggest Baby Gear Trends for 2025

The 5 Biggest Baby Gear Trends for 2025

Earthy neutrals are in, 🍄🍄 are the new 🥑🥑 + more trends to watch for in 2025.

author-Jennifer LaBracio
By Jen LaBracio, CPST
Fact Checked by Shannon Vestal Robson
Published Oct 17, 2024|Updated On Jan 29, 2025
Published Oct 17, 2024Updated On Jan 29, 2025
Our editors independently test and curate products. If you make a purchase via our links we may earn a commission.

In This Article

1. Earthy neutrals are in
2. And so is quiet luxury
3. We’re going back to nature: seascapes, elevated farm and cottage core 
4. On-the-go gear is getting an upgrade
5. Grow-with-me gear continues to shine
Shop the Trends

Not all that long ago, trying to find a car seat or a stroller in any shade other than black or gray was nearly impossible. But now, spend even a few minutes scrolling baby gear and colors like “mocha,” “biscotti” and “sea foam” are seemingly everywhere.

Trends come and go in any industry—and the world of baby gear is no different. As Babylist’s gear editor since 2019 and a mom of two kids seven years apart, it’s been fun to see how much has changed over the years. And it’s more than just style; gear itself is constantly evolving as parents put more emphasis on things like grow-with-me gear, eco-friendly products and other trends.

For a fresh take on the biggest trends you’re likely to see in 2025, I spoke to three members of Babylist’s Merchandising team—buyers who cover some of our biggest categories and are responsible for making sure the Babylist Shop is stocked with the best and newest gear. Whether you’re creating your first baby registry or shopping for your second or third kiddo, here’s what to look out for in 2025.

1. Earthy neutrals are in

2024 was all about light neutrals: oat, cream and beige as far as the eye could see. And while there’s still plenty of off-white to go around, 2025’s palette adds a little color back into the mix with earthy neutrals like coffee, moss green, burnt red and taupe. We’re even seeing some saturated jewel tones in play, like deep navies and mustards, along with natural wood finishes. 

“We saw this trend start in home gear about two years ago and it has now taken over car seats and strollers as well,” says Haley Monahan, Babylist’s Director of Merchandising. “This trend isn't going anywhere—and we haven't seen the peak yet.”

These nature-inspired hues are showing up across all categories of baby gear. “Within indoor gear like high chairs, bouncers, playards and gyms, parents are gravitating toward products in neutral, earthy finishes that easily pair back to their home decor,” says Carolina Reyes, Babylist’s Senior Buyer for play and activity, high chairs and baby carriers. “In outdoor gear, like strollers and car seats, we're also seeing these colors trending, but in slightly deeper shades like taupe and tan as parents keep an eye on the practical wear and tear they'll experience,” she says.

2. And so is quiet luxury

Also called “new age minimalism,” the quiet luxury trend is all about investing in elevated, thoughtful pieces with timeless style. How does that translate to baby gear? Think neutral color palettes, luxe materials and an overall understated look. In 2025, we’ll see baby gear across all categories with lots of natural woods, higher-end materials (cashmere blend baby carrier, anyone?) and a simple, streamlined look.

“We are seeing this trend translate in all brands across all price points, even with brands that aren’t historically known for higher-end gear,” says Marguerite Charbonneau, a Babylist buyer who focuses on strollers, car seats and monitors. Joie, a European brand that’s new to the US market this year, is a perfect example of this. Their car seats, strollers and other gear have a high-end look and feel—but are actually quite affordable.

3. We’re going back to nature: seascapes, elevated farm and cottage core 

Out: primary colors, cartoonish animals and avocados. In: nature-inspired hues, magical forests, seascapes and mushrooms. 

“In play and decor we've been really excited to see collections focused on nature,” says Reyes. “Bringing the outdoors indoor thematically with fairytale forests (featuring bugs and smaller critters), tranquil seascapes and more elevated interpretations of farming.” Think lots of outdoor scenes, lots of whimsy and a whole lot of 🍄.

4. On-the-go gear is getting an upgrade

2025 will be a busy year for baby gear in the on-the-go space. (Translation: car seats, strollers and anything else that helps you on the move with your baby.) 

On the tech side, car seats are going to see a major safety upgrade in the new year. Starting in 2025, all new car seats will be required to meet side impact safety testing standards. (Current car seat testing standards focus on frontal impact collisions, not side impact.) As a Child Passenger Safety Technician (CPST), this is great news for car seat safety overall. But does this mean your pre-2025 seat isn’t safe? Definitely not. It just means that going forward, new car seats will have to go through an extra layer of safety testing to take into account side-impact collisions.

Speaking of car seats, rotating car seats were big in 2024 and will continue to rise in popularity in 2025. Loved for their convenience and ease of use, look for even more rotating seats from car seat manufacturers coming next year. Baseless infant car seats—seats that click directly into your car using LATCH and don’t require a base—are also on the rise.

In on-the-go home gear, “we’re seeing a rise of a more compact travel crib,” says Monahan. Travel strollers are also getting an upgrade: look for even more compact, lighter and sleeker options that make it easier to fly or road trip with your little one in tow, like the much anticipated V3 version of the UPPAbaby’s popular Minu stroller coming in early 2025.

5. Grow-with-me gear continues to shine

We watched grow-with-me baby gear trend in 2024, and we think parents will continue to prioritize it in 2025. Gear that can be used from the newborn days through the bigger kid years—an all-in-one car seat that works for infants and elementary school kids, for example, or a newborn set for a high chair—will continue to be popular. “Parents want something that’s useful out of the box from day one that works through the toddler years,” says Reyes.

And while grow-with-me gear can be an investment, longevity takes precedence—and many parents don’t mind paying up. “Grow-with-me-gear is a must,” says Monahan. “We are seeing users spend more to get more use out of their items.” Look for more gear that goes the distance to hit the shelves in 2025.

Building your baby registry? Or maybe you’re shopping for a new high chair or car seat. See what trending category-by-category to make it easier for you to shop and add to cart.

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